Emails are frequently used to distribute newsletters, promotional mails, and various other kinds of material. To profit from this type of marketing strategy, you'll first need to build an opt-in list. A targeted opt-in list should include the profile of the email address owner. Building a targeted opt-in list can take time, money and effort. People who choose to opt-in are usually in the market for what you are offering and thus, sales prospects.

Safelists are an extremely effective tool to get your ad out to thousands of prospects on a regular basis. There are a number of reasons why safelist advertising works, and one of them is that it's a low cost way to reach a huge number of targeted prospects.